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Swarm, Amazon Price Comparison Tool Raises A Cool Mil$
Despite a significant increase in the number of mobile-driven “Likes” on Facebook brand pages this year, many companies are still not optimizing their social experiences for mobile. According to Mobile...
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2013 Mobile Commerce Predictions
As devices and network speeds improve and more brands take on a mobile-first approach, mcommerce will continue to accelerate and build momentum in 2013. This year, companies such as JCPenney – who...
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Caution: Mobile Addiction Infographic!
Are you one of the 29% of people who say they can’t live without their cellphones? According to a recent Pew Research study, people have a hard time breaking away from their cellphones — and their...
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Are Brands Delivering Mobile Relevance?
The ability to deliver contextually relevant experiences is one of mobile’s big promises for marketers. According to Mobile Marketer, while many experiences have not lived up to these promises, there...
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M-Commerce Being Used for Big Ticket $$ Items
PayPal this week revealed that the largest mobile transaction it has processed so far this year was for a $48,000 bulldozer. With consumers spending as much as $48,000 on purchases made via mobile, it...
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Capture: iPhone’s New Video Camera
The launch of YouTube Capture, an iPhone-only app launched with little fanfare that will likely overtake the device’s default video camera. You may not have installed Capture yet — indeed, it took most...
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Jell-O Mobilizes!
Kraft Foods-owned Jell-O is encouraging consumers to learn more about its brand via a new mobile initiative that features recipes consumers can make using the company’s products. According to Mobile...
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Top 10 Luxury Mobile Brands
Luxury marketers added mobile-based utility or entertainment to cross-channel campaigns this year to gain exposure among savvy smartphone and tablet users. According to Luxury Daily, mobile touch...
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Hearst Claims More Digital Subscribers Than Anybody
Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey. Carey (pictured) included the stat...
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Why Google Should Buy Snapchat
Snapchat—isn’t that about sexting? We thought so, too. But it turns out there are a host of reasons why people might want to send a photo that isn’t stored permanently online. Detractors of Snapchat...
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